Community Awareness MarketingSM public relations, community outreach, call it whatever you want but if you don’t do it…consistently…you’re not getting the visibility and support you need.
Response statistics, budget issues, staffing issues, services provided, billing questions, community events and helpful safety tips…you can and should find a reason to communicate with your citizens and the other 7 community customer groups every month…at least.
Why should you invest in this manual?
- Community Awareness Marketing sm self-evaluation of your existing marketing efforts
- Learn how to structure a marketing or PR campaign.
- Learn to craft different messages for different targets.
- Develop specific goals for each campaign.
- Discover the 8 customer groups you need to reach to maximize your efforts.
- More than 52 different ways to market and promote your service.
- Easy to follow template for a sure fire promotional event.